inframes 0118 950 7617

Reading, Berkshire

The web department for businesses too small to have one

We build websites and then we look after them, in some cases for twenty-five years and counting. Updates, ecommerce, hosting, search, artwork, copy and the awkward technical things nobody else wants to own.

What looking after a website means What it costs
The web department for businesses too small to have one
+1,352%
Order value for one client, 2015 to 2026
25 yrs
Our longest client relationship, and its fourth website
5 mins
The smallest unit we bill. Nothing rounded up to the hour
0
Contracts, minimum charges and monthly fees

This is what a month looks like

One client, one month, taken from the timesheet. Updating the delivery price for a premium delivery postcode. Putting back a review ribbon that had dropped off the mobile version. Making the pages load faster. Turning a customer photograph into a scheduled social media post. None of it was big enough to raise a purchase order for. All of it needed doing.

01/06
updated pinned posts on Facebook
01/06
restored Trustpilot ribbon on mobile version
01/06
fixed search form on search results page
03/06
removed irrelevant products from summer category
03/06
moved advertising budget from Shopping to Pmax
04/06
corrected Highlands & Islands delivery price as requested
05/06
added drag and drop reordering to gallery module:
09/06
deferred render-blocking scripts and styles
10/06
fixed layout shift while filter is loading
11/06
scheduled six customer review posts
12/06
SEO and spelling/grammar check for new product page
17/06
fixed date picker glitch on mobile
22/06
new sliding tabs for small screens
25/06
social media post for customer review
29/06
monthly statistics report and analysis
30/06
scheduled social media posts for four customer photos

June 2026, one client. Client name and figures removed.

What happens when nobody’s looking after it

Nothing, at first. That is the trap. A website that has been left alone does not fall over on the Monday morning. It goes quiet.

Then the delivery charges stop matching what the courier actually charges, because nobody left in the building understands the shipping matrix. The bank holidays never get blocked out of the delivery date picker, so customers keep choosing dates you cannot meet. New products go up without a description worth reading and never appear in search at all. Somebody adds a page in a slightly different font, then somebody else adds another, and after a year the site no longer looks like one company.

Meanwhile the social accounts stop posting, the advertising carries on spending, and nobody reads the figures because nobody is being paid to.

None of that is dramatic. It is erosion, and by the time it is visible from the outside it has usually cost more than a year of looking after it properly would have. If nobody is looking after yours.

We bill for the time we use

If a job takes ten minutes, you pay for ten minutes. There is no minimum charge, no contract and no monthly fee for the privilege of being a client. Every invoice arrives with an itemised timesheet, in arrears, so you never pay in advance for work that has not happened yet.

from £750 A straightforward site of about five pages, in around a month from £2,500 An online shop on a standard platform £5,000 to £7,500 A shop built around how your business actually works

Hosting is £12.92 plus VAT a month and it is the only thing that recurs. Your domain names and licences stay in your own name, where they belong.

Some of the businesses we run the website for

Ecommerce

Stove World UK

They were selling stoves on eBay. We built them a shop. The site now takes 1,352% more in orders than it did in 2015 and sits on the first page of Google for "log burner".

Ecommerce and integration

Big Apple Hot Dogs

No online shop at all in 2020. First page of Google now for "wholesale hot dog suppliers", with a system that reads the fulfilment centre's stocktake every morning and reports what is running out.

Bespoke system

SRO Audiences

Their previous developer charged them every time they used their own system. We rebuilt it so they owned it outright. Millions of ticket applications later, it is still running.

Can’t AI do this now?

It is a fair question, and we use it every day. It finds bugs faster than we can, it writes the dull parts of the code and it has saved our clients real money.

But you get out of it what you put in. Ask it to build you a website and it will build you a website. It will not be yours. It does not know which of your products actually make you money, or why your best customers chose you over the firm down the road, or what you tried in 2019 that did not work.

Ask it about something you know nothing about and the answer sounds convincing. Ask it about something you know well and you spot what is missing straight away. Your business is the thing you know well.

What we work with

WordPress and WooCommerce, OpenCart 2, 3 and 4, and bespoke PHP where an off-the-shelf platform would cost more to bend than to replace. We still look after sites built in older technology too. If you have inherited something nobody wants to touch, that is usually the call we are best at.

Tell us what you’d change

No website is ever finished, and most conversations start with something somebody would like to be different: a fault that has been worked around for months, a section that ought to exist and doesn’t, or an idea the site has never been able to do anything with. Phone, email or WhatsApp, whichever is least effort. If you are already a client, you know we do not charge for the phone call.

0118 950 7617[email protected]